Team Elite Staff

Gareth Sykes – Director

Gareth has been involved in Sports Merchandise since 1991, when as promotor of the European Masters Swimming Championships, he saw the value in event merchandise. Since then Gareth’s Experience includes negotiating and seeing through merchandise contracts as a licensor, licensee, event venue merchandiser and wholesaler. Previous commercial partners include Australian Rugby Union, Welsh Rugby Union, RFU, British & Irish Lions, 6 Nations, Football Association, The Grand National, British Olympic Association, Asian Football Confederation, Swimming Australia, Swimming Queensland, Swimming New South Wales, FINA, World Rowing, World Masters Athletics and all the current Team Elite commercial partners. Gareth Swam for Great Britain for six years, competing at the World and European Swimming Championships. He also attended the University of Florida and University of California, Berkeley on Swimming Scholarship, the latter of which, he is a graduate.

Nicole Froling – Event & Operations Supervisor

Nicole is at the heart of the day to day operation of Team Elite – ensuring all wholesale transactions are completed from order through to delivery. She is also responsible for the core operations of Team Elite’s events – collation of stock, equipment, staff and displays, through to set-up and operation of Team Elite’s venue merchandising. Nicole’s experience includes the operation of the 2016 World VA’A Sprint Championship Merchandise Superstore held on the Sunshine Coast and National, State, and Regional Events across Australia. Nicole is a multiple medallist at the Australian Age National Swimming Championships.

Simone Harrison - Sales Administrator

Simone, originally a customer of Team Elite, has been with the company since April 2017. Simone's role is as Sales Administrator covering off all our extensive swimming related accounts (in excess of 700 wholesale clients.) helping with enquiries, collating artwork and quotations and assisting seeing orders through to completion. As a swimming mother of three and President of Chandler Swimming club, she is uniquely well suited to assist and understands the landscape of the swimming fraternity.

Rebecca Prasad - Sales Administrator

With Team Elite's extensive presence in Australia's Paddling community, both Dragon Boat and Outrigging, Rebecca brings her great knowledge of those sports to allow us to help you to get exactly what you want for your paddling team. Rebecca enjoys a well travelled involvement in both Dragon Boat Racing and Outrigger Canoe racing and combined with her eye for what paddlers want and what we can provide, is able to get you to the appearance you want your team to be at. As with Simone, Rebecca's role is helping with enquiries, collating artwork and quotations and assisting seeing orders through to completion.

Zoe Baker - Graphic Designer

Zoe has been with the company since the middle of 2016 and is the company's graphic designer and web oriented operator. Educated in the UK, Zoe articulates our clients requirements, helping translate a written or verbal description onto a product or garment, as required. Fully trained in Adobe Illustrator and Photoshop - allow us to offer Zoe's skills to get the look and feel you want on your merchandise.

Kieran Frawley – Graphic Designer

Kieran has been a graphic designer for the company since 2008 and is responsible for many of the great designs and ranges you will see on this site. Kieran, who’s extensive skills include Adobe Illustrator, Photoshop, many other software suites and often to great effect, freehand. Kieran’s knowledge has helped Team Elite to progress to where it currently stands – having produced some tremendous merchandise ranges for many World Championships, National Championships and State Championships. Kieran has also introduced her own personal flair to change the landscape of event merchandising in Australia, with well thought out and unique graphical input to the ranges. Now a mother, Kieran works for Team Elite on a part time basis.

Event Staff

Team Elite has a strong force of casual staff that join the company to help ensure our events work well and professionally. Too many to list here, but we enjoy great relationships with staff all over Australia and New Zealand, noticeably from several sporting organizations, including Kawana Swimming Club, Hamilton Rowing Club, Norwood Swimming Club, TAS Swimming Cairns, Swimming New South Wales, Williamstown SLSC and others.

Contact Us Today


Hi Simone

Thanks so much for that. The Meet went very well and the medals were a hit as expected ....I believe there were MANY comments throughout the day 

Yvette | Miami SC

Thanks Team...
The singlets arrived yesterday and all are very happy.

Rose | All Saints

The swim caps look awesome. Thanks for great service, I will be recommending you to others.

Phil | Mongrel Swimmers

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